Our First Product Launch

It is an exciting time for me as first time in my professional life, I am directly involved with a product launch. Obviously we had done proper market research and developed the product as per our study and feedback from the experts but the excitement and nervousness is immense. At the time of founding Binary Mantra Systems (BMS), we had dreamt of building a product company. The start of BMS also marked the start of economic slowdown across the world. Accordingly we had to make adjustments in our goals & vision. Last eight months have been pretty difficult in terms of cash flow trying to develop products and finding income streams. It is an ideal scenario for any company to fund the product development through internal cash flow. But that is ideal!!!!
Last few days, we have been brainstorming on different ways of marketing our first product. We talked to a few PR and advertising agencies. The options available are limitless. Each one has exciting proposition and we get tempted by the possibility of using each one of them. However, every time, we have to remember the fact that we are a startup and have limited budget. Nevertheless, we have decided onto some options and will implement it in next few weeks. I will talk about them a little later as they happen and see the result.

Cheers